Before working with Tom, I was posting sporadically: maybe once a week, maybe less. No real strategy, and I was trying to appeal to everyone, which meant I was resonating with no one. Tom helped me get to five posts a week without it taking over my life. My actual time investment was one to a few hours per week: reviewing drafts, adding domain-specific takes, and feeding him ideas. He did the rest, and it genuinely sounded like me.

The targeting shift was just as important as the volume. Instead of broadcasting to founders and the general LinkedIn crowd, we zeroed in on my actual ICP. That focus changed everything.

I went from a few thousand followers (nearly all of them connections) to 12k in six months, the overwhelming majority within my industry. But the best thing has been that more than half of my prospects now say stuff like “I’ve seen you on LinkedIn” or “I like your posts” before we’ve even had a real conversation. LinkedIn is a great way to build trust at scale, even before the first call. The moment I knew it was working was our first viral post: 100k impressions, 500+ reactions. Hard to argue with that.

I would recommend Tom if you’re a founder who knows LinkedIn should be part of your GTM but keep deprioritizing it because you can’t stay consistent.